Archive

As someone with a life-long interest in politics, it was a no-brainer that I should go back to university to study it, setting the groundwork for what I hope will be an exciting and stimulating career. Throughout my studies, it has become apparent to me that there is little discussion about ...

The new age consumer holds a lot of power over brands. Gen Zs have been paving the way for a complete overhaul in traditional consumer behaviours and loyalty to specific brands is becoming less prevalent among the younger generation, which means some brands are struggling to innovate and are being ...

Making a video is easy right? These days all you need to do is pick up your smartphone and start shooting, then upload to your favourite social media channel. Boom, instant viral success. Well, maybe that happens occasionally. The truth is that even what appears to be the most casually shot content you watch ...

Recently PR and communications has seen a significant transformation, thanks to the growing popularity and advancement of artificial intelligence (AI). AI has become a game changer, revolutionising the way that we interact with our audiences, analyse data, and streamline once complicated processes. However, like any tool, AI has both its ...

If I was to think about a job or a career and what might interest me, marketing is certainly up there, but until recently, I had never quite had the opportunity to explore this passion. 3x1 provided me with a great experience in what has been an amazing learning curve. ...

Google Analytics is one of the most popular analytics tools in digital marketing and from July 2023 all new users and existing Google Universal Analytics users will be made to use the GA4 platform. As a website owner, comms professional or digital marketer, it's crucial to be aware of this change, ...

What's your favourite podcast? It's one of those questions that pops up when you're talking with friends, colleagues at work, or even someone you just met when you want to get a conversation (or debate) going. Along with the books and box sets you consume, your choice of podcast listening says a ...

What’s your favourite picture? Today is World Photography Day – the annual worldwide celebration of great images. Photography is such a vital part of the media landscape – whether it’s featured in shocking news reporting or beautifully crafted branding, PR and content marketing campaigns. Powerful visual content is key to cutting through to ...

The award-winning Kimpton Charlotte Square hotel has launched its latest exhibition in partnership with local gallery, Colinton Arts. As the city welcomes visitors from around the globe for the world-famous Edinburgh Festival to celebrate arts and culture, the Hotel unveils a collection of artists inspired by the capital’s iconic landmarks and ...

Over the past 20 years the way we communicate has been revolutionised. Social media has brought a new way of connecting with people globally and has given businesses exciting opportunities to engage with their audience multiple times a day, attract new business, reach potential customers all over the world, and monitor ...