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With Labour’s landslide majority win at the 2024 General Election, where does this leave the other parties, vying for influence in the House of Commons and beyond? The Conservatives The biggest defeat the Tories have ever had, falling from the party of government with an 80-seat majority, to just 121 MPs. In ...

The ballots counted, the battle lost and won.  It was a night of joy and heartache across the UK as constituency by constituency, a landslide majority was won.  Keir Starmer’s Labour Party were the long-anticipated winners of this contest, and polling proved to have at least got that part right.   With ...

In recent elections, we’ve seen those in the country’s highest offices make use of what has become known as “strategic lying” and spin to advance their own agenda, with perhaps the best example of this being the case of Dominic Cummings, Boris Johnson, and the “Vote Leave” bus which suggested ...

Today’s World Environment Day focuses on combating land degradation and restoring damaged landscapes. It so happens that it falls during the UN Climate Meetings in Bonn, Germany.   The 60th Sessions of United Nations Framework Convention on Climate Change (UNFCCC) Subsidiary Bodies will build on the many mandates that emerged at COP28 in Dubai, and aim to ...

Another turbulent period in Scottish politics has come to an end, and a new chapter has begun. However, the question for newly elected first minister John Swinney and his cabinet (which is largely the same as his predecessor’s) is whether they can reach across political divides to deliver for Scotland, ...

According to the 2023/2024 Mental Wellbeing Audit carried out by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), there has been an increase in the diagnosis of mental health conditions in the PR industry rising from one in four (25%) to one-third (33%).   The ...

Google Analytics has been the de facto tool for tracking and reporting against website user data since it was first launched in 2005. Its most recent iteration, Google Analytics 4, finally replaced its predecessor (Universal Analytics) in July 2023.   Google Analytics 4 offers a powerful feature set and, unlike the previous ...

2022 is when my career started. After graduating from Queen Margaret University, I spent some time travelling around Italy and the USA. When I got back to Edinburgh, I started applying for jobs not knowing what I really wanted to do.   After a month, my former placements supervisor told me that ...

The World Economic Forum has informed the world of its annual risk report findings which highlighted what to expect over the next two to 10 years.   The Global Risk Report explores some of the most severe risks we may face over the next decade, against a backdrop of technological advancements, economic ...

The public relations and communication industry is constantly evolving and where there is change, there are opportunities. From growing teams, to restructuring agency models to mergers and acquisitions, this brings a wealth of opportunity.   Our mindset is a fundamental part of how we will progress through the industry. Getting out of ...