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International Podcast Day: the $60 billion dollar question

What's your favourite podcast? It's one of those questions that pops up when you're talking with friends, colleagues at work, or even someone you just met when you want to get a conversation (or debate) going. Along with the books and box sets you consume, your choice of podcast listening says a ...

Social media for business: everything everywhere all at once?

Over the past 20 years the way we communicate has been revolutionised. Social media has brought a new way of connecting with people globally and has given businesses exciting opportunities to engage with their audience multiple times a day, attract new business, reach potential customers all over the world, and monitor ...

Shining a light on 3x1’s latest award win

We’d like to think of ourselves as bright sparks, especially after snapping up Gold in the Consumer Relations category at the 2022 PRCA DARE Awards for our part in promoting ‘Castle of Light’ - a collaboration between Historic Environment Scotland and a consortium of creatives which illuminated Edinburgh’s skyline to ...
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Social media as communication

Social media is arguably the most important communication medium available to us today. From joining live conversations on Twitter, to sharing a in-joke between a group of friends on Instagram, social media is the communication medium that doesn’t look like it's going anywhere.   The key to social media's success however, ...

Scottish election 2021 summary

This year's Holyrood election has been waged in an environment like no other, with parties operating in a campaigning environment constrained by Covid restrictions. Against this backdrop, polls have indicated that Nicola Sturgeon and the SNP appear set to be the big winner from today’s vote. But will they secure an ...

Outlook cloudy for America and Democrats following presidential vote

“How are you feeling?”, I messaged my strongly Democratic family yesterday. “Optimism undergirded with a small spot of dread”, replied my Dad, no doubt reflecting the feeling of many Democrats across the country.  What we know of the presidential results so far appear to validate these feelings. Though it was accepted that ...

Getting your public affairs campaign back on track

Last Friday, the Scottish Government put out a paper considering options for an eventual relaxing of the nation’s lockdown restrictions.  At that day’s daily press conference, Nicola Sturgeon acknowledged what has become increasingly obvious, that without a vaccine or treatment for Covid-19, a return to normal life won’t happen anytime ...
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