Archive

Normally, ahead of big budget decisions or policy announcements, governments are at pains to manage the public’s expectations. Better to under-promise and over-deliver than vice versa. But for the Scottish Government, it seems, this year might be the exception.   In the shadow of confirmation from the finance secretary of budget reductions ...

Design is just problem solving, and to solve the problem the designer must fully understand it.   A design brief is the answer. It should be a documented collection of relevant information about the project that allows the designer to hit the ground running. It also guides people to think holistically about ...

You may have noticed in the past few weeks (to your disgust or great joy) that some of your favourite influencers have been posting pictures of Christmas decorations, room sets and gifts. Welcome to Christmas in July – a key date in the consumer PR calendar.   As 3x1’s most Christmas obsessed ...

With Labour’s landslide majority win at the 2024 General Election, where does this leave the other parties, vying for influence in the House of Commons and beyond? The Conservatives The biggest defeat the Tories have ever had, falling from the party of government with an 80-seat majority, to just 121 MPs. In ...

The ballots counted, the battle lost and won.  It was a night of joy and heartache across the UK as constituency by constituency, a landslide majority was won.  Keir Starmer’s Labour Party were the long-anticipated winners of this contest, and polling proved to have at least got that part right.   With ...

In recent elections, we’ve seen those in the country’s highest offices make use of what has become known as “strategic lying” and spin to advance their own agenda, with perhaps the best example of this being the case of Dominic Cummings, Boris Johnson, and the “Vote Leave” bus which suggested ...

Today’s World Environment Day focuses on combating land degradation and restoring damaged landscapes. It so happens that it falls during the UN Climate Meetings in Bonn, Germany.   The 60th Sessions of United Nations Framework Convention on Climate Change (UNFCCC) Subsidiary Bodies will build on the many mandates that emerged at COP28 in Dubai, and aim to ...

Another turbulent period in Scottish politics has come to an end, and a new chapter has begun. However, the question for newly elected first minister John Swinney and his cabinet (which is largely the same as his predecessor’s) is whether they can reach across political divides to deliver for Scotland, ...

According to the 2023/2024 Mental Wellbeing Audit carried out by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), there has been an increase in the diagnosis of mental health conditions in the PR industry rising from one in four (25%) to one-third (33%).   The ...

Google Analytics has been the de facto tool for tracking and reporting against website user data since it was first launched in 2005. Its most recent iteration, Google Analytics 4, finally replaced its predecessor (Universal Analytics) in July 2023.   Google Analytics 4 offers a powerful feature set and, unlike the previous ...