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Social media for business: everything everywhere all at once?

3x1 Blog
Over the past 20 years the way we communicate has been revolutionised. Social media has brought a new way of connecting with people globally and has given businesses exciting opportunities to engage with their audience multiple times a day, attract new business, reach potential customers all over the world, and monitor ...

Shining a light on 3x1’s latest award win

3x1 Blog
We’d like to think of ourselves as bright sparks, especially after snapping up Gold in the Consumer Relations category at the 2022 PRCA DARE Awards for our part in promoting ‘Castle of Light’ - a collaboration between Historic Environment Scotland and a consortium of creatives which illuminated Edinburgh’s skyline to ...
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Social media as communication

3x1 Blog
Social media is arguably the most important communication medium available to us today. From joining live conversations on Twitter, to sharing a in-joke between a group of friends on Instagram, social media is the communication medium that doesn’t look like it's going anywhere.   The key to social media's success however, ...

Scottish election 2021 summary

3x1 Blog
This year's Holyrood election has been waged in an environment like no other, with parties operating in a campaigning environment constrained by Covid restrictions. Against this backdrop, polls have indicated that Nicola Sturgeon and the SNP appear set to be the big winner from today’s vote. But will they secure an ...

Outlook cloudy for America and Democrats following presidential vote

3x1 Blog
“How are you feeling?”, I messaged my strongly Democratic family yesterday. “Optimism undergirded with a small spot of dread”, replied my Dad, no doubt reflecting the feeling of many Democrats across the country.  What we know of the presidential results so far appear to validate these feelings. Though it was accepted that ...

Getting your public affairs campaign back on track

3x1 Blog
Last Friday, the Scottish Government put out a paper considering options for an eventual relaxing of the nation’s lockdown restrictions.  At that day’s daily press conference, Nicola Sturgeon acknowledged what has become increasingly obvious, that without a vaccine or treatment for Covid-19, a return to normal life won’t happen anytime ...

Adapting social media strategy during COVID-19

3x1 Blog
In light of covid-19, we’re spending a lot more of our time online. Our morning meetings are now morning Zoom calls; our local pub quizzes are now streamed live on Twitch and our family gatherings take place in Houseparty. And that’s not even bringing social media into the mix. Recent ...

Despite being apart, society is coming together

3x1 Blog
Absence, they say, makes the heart grow fonder. Its new variant, ‘social distancing’, makes our hearts, society and the NHS, grow stronger. The Covid-19 pandemic has rocked the globe and we are all trying to navigate a new way of existing. The impact it has is far-reaching: from our health and ...
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x marks the spot where public relations, public affairs and digital come together.

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