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A new first minister and a new era of Scottish politics?

Another turbulent period in Scottish politics has come to an end, and a new chapter has begun. However, the question for newly elected first minister John Swinney and his cabinet (which is largely the same as his predecessor’s) is whether they can reach across political divides to deliver for Scotland, ...

Building resilience in PR

According to the 2023/2024 Mental Wellbeing Audit carried out by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), there has been an increase in the diagnosis of mental health conditions in the PR industry rising from one in four (25%) to one-third (33%).   The ...
Google Analytics 4, Privacy and Cookies Blog Article

Google Analytics 4, Privacy and Cookies

Google Analytics has been the de facto tool for tracking and reporting against website user data since it was first launched in 2005. Its most recent iteration, Google Analytics 4, finally replaced its predecessor (Universal Analytics) in July 2023.   Google Analytics 4 offers a powerful feature set and, unlike the previous ...
Federica - PR Account executive - on a hillside

One year as an account executive at 3x1 Group

2022 is when my career started. After graduating from Queen Margaret University, I spent some time travelling around Italy and the USA. When I got back to Edinburgh, I started applying for jobs not knowing what I really wanted to do.   After a month, my former placements supervisor told me that ...
Group of people networking

Eight tips for PR career progression

The public relations and communication industry is constantly evolving and where there is change, there are opportunities. From growing teams, to restructuring agency models to mergers and acquisitions, this brings a wealth of opportunity.   Our mindset is a fundamental part of how we will progress through the industry. Getting out of ...
Westminster in London

Last roll of the dice? A closer look at the Autumn Statement 2023

The Chancellor delivered the 2023 Autumn Statement this week, 22 November, following a damaging month for the Conservative Party. During this chaotic period, we saw Suella Braverman sacked, and the Government’s flagship policy to send immigrants to Rwanda deemed unlawful by the Supreme Court. In the reshuffle following the home ...

Planning effective and engaging seasonal PR campaigns

The transition into autumn is a tough reality for many, as we say goodbye to the summer and welcome in the colder and darker evenings.   But as we begin to embrace the new season with warm jumpers and pumpkin spice lattes, this can only mean one thing... Halloween and Christmas are ...
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