Archive

Just when you think you’ve got to grips with the latest social media update, a new one is just around the corner. Lately you may have seen several messages pop up in your Instagram notifications saying “@username invites you to join their Broadcast Channel”, which no doubt has raised a ...

As communicators, we are fascinated by the concept of ‘communities’ and recognise it as a fundamental part of our work. It’s key that we identify and understand our target audiences in order to find ways to effectively engage with them; whether it’s through traditional PR and media relations, or digital ...

Architects create designs for new construction projects, modifications and redevelopments. They use their specialist knowledge, creativity and high-level drawing skills to design buildings and spaces that are safe, functional, sustainable and inspiring. How design is reflected in social media The BBC reported that buildings can affect our mood and wellbeing, and that specialised cells in ...

Climate change is often in the press, more so now than ever, with global disasters occurring as a result of rising temperatures, and more businesses and organisations trying to steal a slice of the green pie.   Climate communication experience I’ve worked in climate communication for well over a decade and have learned ...

The ability to help shape policy and influence the decisions of those at parliamentary level charged with delivering the regulations which affect all of our lives is something which often dominates the headlines across the country – and not always for the right reasons. ‘Lobbying’ is a global activity that provides ...

Today (5 September 2023), the FM – following on from his ‘fresh start for Scotland’ speech in April – announced his much anticipated first programme for government (PfG). Humza has not benefited from the same levels of internal support and popularity as his predecessors, making an already difficult job, harder. The ...

As someone with a life-long interest in politics, it was a no-brainer that I should go back to university to study it, setting the groundwork for what I hope will be an exciting and stimulating career. Throughout my studies, it has become apparent to me that there is little discussion about ...

The new age consumer holds a lot of power over brands. Gen Zs have been paving the way for a complete overhaul in traditional consumer behaviours and loyalty to specific brands is becoming less prevalent among the younger generation, which means some brands are struggling to innovate and are being ...

Making a video is easy right? These days all you need to do is pick up your smartphone and start shooting, then upload to your favourite social media channel. Boom, instant viral success. Well, maybe that happens occasionally. The truth is that even what appears to be the most casually shot content you watch ...

Recently PR and communications has seen a significant transformation, thanks to the growing popularity and advancement of artificial intelligence (AI). AI has become a game changer, revolutionising the way that we interact with our audiences, analyse data, and streamline once complicated processes. However, like any tool, AI has both its ...