Avison Young.
Building social media presence
The brief.
Avison Young Scotland wanted to ramp up its social media presence to build brand awareness and support business development in its core target markets within the commercial real estate sector.
What we did.
We reviewed competitor and peer accounts to benchmark its current position and researched new content opportunities and trends. We established a clear process for content flow and used a joined-up approach, integrating social media with PR activity to maximise the impact of Avison Young Scotland news announcements and industry insight. As part of a global organisation, centrally produced content was tailored and reshaped to resonate with local audiences.
The results.
- 550% greater content volume yoy
- Total engagements increased 188% yoy
- Total impressions grew by 106% yoy
- 32% more mentions of the AY Scotland brand
Think you’ve found what you’ve been looking for?
Let’s chat. Give us a call on 0141 221 0707 or send us a message.
Award-winning, results driven strategic communications for the public, private and third sectors, from corporate and consumer PR to employee engagement.
Invaluable insight and intelligence from across the Scottish and UK political landscape and professional advice on engaging influential stakeholders.
Creative, engaging and measurable digital and social media marketing that drives online conversations, builds brand loyalty and generates sales.
