#SaferSexLanarkshire

Promoting safer sex for young adults

Case study
Client:
NHS Lanarkshire
Services:
Public Relations, Digital

Brief.

Raise awareness of blood born viruses and sexual health (BBV&SH) services to help prevent and reduce the spread of HIV and other sexually transmitted infections and the number of unintended pregnancies across Lanarkshire.

What we did.

We developed and launched an inaugural #SaferSexLanarkshire week as a platform to communicate key messages. A multi-channel campaign using highly visual and relatable content to create emotional connections, overcome stigma and support long term behaviour change.

There was a targeted media, community and digital campaign to increase the visibility of safer sex messaging and communicate service availability to the target audience. Introducing a sense of responsibility and empower Lanarkshire residents to access these valuable services.

We created campaign assets using humour to ensure key messaging was relatable and resonated with the younger target demographic.

Results.

  • 52% increase in requests for condoms by post during campaign
  • 173 toolkit downloads
  • 4,209 website traffic
  • 4,733 social media engagements
  • 18 piece of media coverage including print, online and broadcast
  • 8 partners secured
  • Audience reached: 5,196,622
Heather Marston

Think you’ve found what you’ve been looking for?

Let’s chat. Give us a call on 0141 221 0707 or send us a message.

Public Relations

Award-winning, results driven strategic communications for the public, private and third sectors, from corporate and consumer PR to employee engagement.

Public Affairs

Invaluable insight and intelligence from across the Scottish and UK political landscape and professional advice on engaging influential stakeholders.

Digital Marketing

Creative, engaging and measurable digital and social media marketing that drives online conversations, builds brand loyalty and generates sales.

LinkedIn
Twitter
Instagram