Castle of Light

Reigniting excitement around a seasonal event in its second year

Case study
Client:
Historic Environment Scotland
Services:
Public Relations

Brief.

Our team used a combination of media relations, community and partner collaborations and influencer amplification to positioned Castle of Light as a must-attend event in the festive calendar with an abundance of third-party endorsement.

What we did.

Our team used a combination of media relations, community and partner collaborations and influencer amplification to positioned Castle of Light as a must-attend event in the festive calendar with an abundance of third-party endorsement.

Results.

  • Over 90% key message penetration within coverage; with
  • Almost 60% of coverage including links to buy tickets
  • Sell-out media and influencer event
  • RoI of 31,441 stakeholders reached for every £1 spent

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