
Castle of Light
Reigniting excitement around a seasonal event in its second year

Brief.
Our team used a combination of media relations, community and partner collaborations and influencer amplification to positioned Castle of Light as a must-attend event in the festive calendar with an abundance of third-party endorsement.
What we did.
Our team used a combination of media relations, community and partner collaborations and influencer amplification to positioned Castle of Light as a must-attend event in the festive calendar with an abundance of third-party endorsement.
Results.
- Over 90% key message penetration within coverage; with
- Almost 60% of coverage including links to buy tickets
- Sell-out media and influencer event
- RoI of 31,441 stakeholders reached for every £1 spent




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