Avison Young.

Building social media presence

Case study
Avison Young Scotland
Digital, Public relations

The brief.

Avison Young Scotland wanted to ramp up its social media presence to build brand awareness and support business development in its core target markets within the commercial real estate sector.

What we did.

We reviewed competitor and peer accounts to benchmark its current position and researched new content opportunities and trends. We established a clear process for content flow and used a joined-up approach, integrating social media with PR activity to maximise the impact of Avison Young Scotland news announcements and industry insight. As part of a global organisation, centrally produced content was tailored and reshaped to resonate with local audiences.

The results.

  • 550% greater content volume yoy
  • Total engagements increased 188% yoy
  • Total impressions grew by 106% yoy
  • 32% more mentions of the AY Scotland brand
Richard Carlaw - Digital marketing strategist

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