Google Analytics….the (physical) pain of deleting an account

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If I had a pound for each time someone has asked me how to reinstate a Google Analytics account after they’ve deleted it, I would have enough money for a tidy Google Adwords package.

What many of you don’t know is that if you delete a Google Analytics account, you have a maximum of 14 days to let Google know about it. However, if for some unfortunate reason you miss the 14 day deadline window, then there’s no going back. There are no exceptions to this rule - no favouritism, no hope.

Having heard this complaint so many times and since it’s almost Christmas, I thought I’d share my knowledge with you.

If you ever find yourself in this positon, act fast. Here’s a guide on how to reinstate a Google Analytics account. And remember to think before you delete.

The three steps you need to follow are:

1. Contact your Google AdWords Account Manager by logging into AdWords and going to the Help Centre. The option to chat will show on the right hand side under ‘Contacting Support’.

2. The Google team will ask you for:

• All profile names set up for your account (also referred to as Views)
• UA-numbers (example UA-000000-02). The first set of numbers refers to the account number and the second set refers to the property numbers associated with the account.
• Login admin email address for the account

3. Google will ask for permission via email if they should reinstate your cancelled Google Analytics account.

However, if you’re really running out of time – skip this and call Google (UK) on: 0800 169 0409

You’re welcome!

Pamela McDade is an Associate Director at 3x1 Public Relations with over 13 years’ cross sector PR experience. From financial services, energy and life sciences to food and drink, property and education Pamela is a well-rounded traditional and digital media campaign strategist.


By Pamela McDade, 3x1 Public Relations, Glasgow, Edinburgh, Scotland