Consumers Encouraged to Cosy up with Comfort Food Campaign
As winter approaches and the nights close in, consumers are being encouraged to cosy up with a satisfying dish of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork as part of Quality Meat Scotland’s “Comfort Food” campaign.
Over 300 Scotch Butchers Club members from across the UK are offering their customers a range of hearty recipe ideas to encourage their customers to create tasty, hearty, wholesome dishes.
Inspired by everything from childhood memories to the changing season, traditional favourites like mince and tatties and comforting casseroles sit alongside more contemporary dishes such as spicy lamb curry with aubergine and butternut squash and a variety of homemade burgers, in the full-flavoured recipe book.
Each dish, hand-picked for inclusion in the culinary line-up, provides a satisfying meal, packed with nutritious ingredients. Scotch Beef and Scotch Lamb are good sources of protein, vitamins and minerals, such as iron, selenium, zinc and B vitamins including vitamin B12. The recipes also take into account those with busy lives, with many of the dishes suitable for slow cookers and reheating.
Graeme Sharp, QMS Marketing Executive said: “Our new recipe booklet is about more than weeknight dinners and simple sustenance – it’s about weekends, holidays, celebrations and occasions. Whether you're home alone, or preparing a meal for a big group of family or friends, there really is something for everyone.
“Scotch Beef, Scotch Lamb and Specially Selected Pork make the perfect base for hearty stews, pies and curries, and this campaign demonstrates how you can enjoy comfort food that is not only delicious but also nutritious.”
The QMS Comfort Food recipe books are available at over 300 Scotch Butchers Club shops across the UK. Butchers who are members of the Scotch Butchers Club source their Scotch Beef, Scotch Lamb and Specially Selected Pork from suppliers who adhere to QMS’s Quality Assurance Scheme. Shoppers can find their nearest outlet by visiting www.scotchbutchersclub.org
PGI status guarantees the provenance, production methods, welfare standards, taste and superior quality behind the Scotch Beef and Scotch Lamb labels ensuring shoppers get the best meat possible.
For more information, inspiration and delicious recipes visit: www.scotchkitchen.com.
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