The top award, Marketing Star of the Year, was presented to Carol Graham, Marketing Director at Graham’s The Family Dairy. Carol has been integral in the growth of the business over the last few years to become the number one dairy brand in Scotland in a highly competitive market.

Agency Star of the Year went to Sarah Rowe, Account Director at The Union with The Leith Agency winning Agency Star of the Year. The Union also picked up the best Integrated Marketing award for their work with The Scottish Government on ‘Hide and Leek’. 

It was a big night for The Scottish Government who picked up the coveted Star Marketing Team of the Year, recognising the wide range of award winning work they are responsible for which helps make Scotland a healthier and better place to live. In addition to this they also picked up the best Public Sector and best Marketing Planning awards and the first ever Digital Strategy award which was created due to the high increase this year of digital entries.

The next generation of marketers was recognised with Cassie Duncan from Multiply winning Rising Agency Star, Dave King from StudioLR winning Rising Creative Star and Dale Smith from Peter Vardy winning Rising Marketing Star.

Showcasing excellence across the industry, the Marketing Star Awards have been running for over 10 years and last night’s ceremony was attended by over 550 marketing professionals from across Scotland.

Paul Condron, chair of the 2016 awards said: “The theme for this year’s awards was ‘Aim Higher’, which all of our entrants have certainly achieved.  The standard of submissions was at a record high this year, with entries really highlighting innovation, talent, leadership skills and drive.

 “All our winners have demonstrated the power of marketing and to receive a Star Award is an extremely high accolade and something they should be incredibly proud of.

“Tonight really was the celebration of a world leading marketing community in Scotland.” 

Full list of winners is as follows:

CATEGORY

WINNER

ENTRY

CHAMPIONS CATEGORY

Pioneering Spirit Award

Lucky Iron Fish

University of Guelph, Cambodia

Chairman's Award – First Time Entry (FTE) Agency

Front Page

-

Chairman’s Award – First Time Entry (FTE) Client

Social Bite

-

Chairman's Award – Small Medium Enterprise (SME) Agency

Something Something

-

Chairman’s Award – Small Medium Enterprise (SME) Client

Len Lothian

-

Star Agency of The Year

The Leith Agency

-

Star Marketing Team of the Year

The Scottish Government

-

Agency Star of the Year

Sarah Rowe - The Union

-

Marketing Star of the Year

Carol Graham – Graham’s Family Dairy

-

DEVELOPMENT CATEGORY

Star Marketing Student

Sophie Brown – Stirling University

Star Creative Student

Charlie Law – Edinburgh College

Rising Agency Star

Cassie Duncan - Multiply

Rising Creative Star

Dave King - StudioLR

Rising Marketing Star

Dale Smith – Peter Vardy

STRATEGIC CATEGORY

Brand Development

Story

Ardberg’s Ultimate Mission!

Marketing Planning - Resources, Research & Insights

The Scottish Government

Lung Cancer

International Marketing

Pilot Fish Media

How we used Facebook to make the Famous Grouse Famous in Africa

Integrated Marketing

The Union and The Scottish Government

Hide and Leek

Digital Strategy

Story and The Scottish Government

Organ Donation Scotland

COMMUNICATIONS CATEGORY

Advertising

Bright Signals, Something Something, Wire Media & Tennent’s

Wellpark

Design

Tayburn & Black Wolf

Putting a Wolf in Distinguishing Clothing

Digital

Bright Signals & Tennent’s

Tennent’s Lager Digital 2015

Event Marketing

Story and Stoats

The Stoats Loony Dook

Media

Republic of Media & Tennent’s

Welcome to Wellpark!

Public Relations

Frame & Social Bite

Around the World in 15 Minutes

Sponsorship

Material_UK & SSE

Sponsorship: SSE Hydro & Arena Wembley

SECTOR CATEGORY

Cause Related & Charity

See Me

The Power of ‘Are You Okay?’

Financial & Professional Services

Leith Links & RBS

Pedal Yourself Proud

Food and Drink

Tayburn & Princes Food and Drink Ltd

Enjoy the Taste of Success

Public Sector

The Scottish Government

Lung Cancer

Tourism,  Leisure and Sport

Front Page

Glasgow Life: World Gymnastics 2015

Retail

Frame and intu

A playful campaign with serious results