Leading luxury jeweller Laings has today (Wednesday 18 May) opened the doors to its new OMEGA showroom at St David’s, Cardiff – the iconic watchmaker’s first franchised showroom in Wales.

Created in partnership with the luxury Swiss brand, clients will now have the chance to explore an extensive selection of OMEGA’s finest timepieces for men and women, including the Seamaster, Speedmaster, Constellation and De Ville collections, within an immersive mono-brand environment. Owned and operated by Laings, the showroom will also play host to a range of the brand’s limited-edition timepieces.

Spanning 838 sq ft, the new mono-brand OMEGA showroom will complement the existing Laings Cardiff showroom at The Hayes, which has operated at St David’s since the luxury retail destination’s second phase expansion in 2009.

As Laings’ first mono-brand showroom, this is the latest investment for the family business as it continues to build on its legacy as a leading destination for luxury jewellery and watches across the UK.

Stuart McDowell, Managing Director of Laings, said: “We’re thrilled to see our first mono-brand showroom open its doors in Cardiff, cementing our commitment to the city while extending our longstanding relationship with OMEGA. It has been an exciting journey with our colleagues at OMEGA and we are pleased that they have chosen us as their preferred partner for this project, giving us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands.

“Further enhancing the luxury retail experience at St David’s, this immersive mono-brand environment is another step in our plan to revolutionise the way our clients connect with our brands and we look forward to welcoming new and existing clients to experience the new showroom."

Since 1848, OMEGA has established a reputation for creating prestigious timepieces using an unparalleled level of craftsmanship. Over the years, the brand’s innovation has seen OMEGA go to the moon, become the official timekeeper of the Olympic Games, and even appear on the wrist of the Secret Service’s most famous agent, 007. Showcasing the brand’s cutting-edge Master Chronometer movement and METAS certification, the Laings OMEGA showroom will provide unique experiences for the collectors, connoisseurs and watch enthusiasts of Cardiff and beyond.

The showroom, unveiled to the public today, encapsulates the essence of OMEGA with exquisite attention to detail at every step of the client journey. The interior has been designed to create a truly luxurious ambiance, featuring contemporary yet sophisticated furnishings which pay homage to the brand’s adventurous and pioneering spirit. Low hanging lighting and plush red carpets create an inviting atmosphere throughout, while showcasing the best of the brand’s design and functionality. An impeccable use of leather and metallics, framed by the brand’s signature gold accents, further enhances the feel of the space, mirroring the iconic timepieces themselves. The showroom also makes use of the brand’s own bespoke fragrance in the air-conditioning system, immersing clients in the world of OMEGA.

Andrea Nunziata, Brand Director at OMEGA UK, said: “OMEGA has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where OMEGA customers and enthusiasts are able to access and enjoy the full collections and spirit of OMEGA.”

The Laings OMEGA showroom further builds on the jewellers’ presence in the city and has created a further nine jobs in the luxury retail sector, following Laings’ latest intake in line with its £3m showroom expansion late last year. The mono-brand showroom will also support further brand training and development opportunities in the area.

Helen Morgan, Centre Director at St David’s, said: “We’re excited to see the opening of Laings’ OMEGA showroom at St David’s. Laings is a popular destination in our centre, our visitors love its luxury offering, and we’re sure guests will be delighted by the new OMEGA showroom.”